Tourism destinations in the digital and social media age Research Proposal

Tourism destinations in the digital and social media age - Research Proposal Example The growth of technologies and social networking has resulted in increasing importance of social media in tourism activities impacting destinations and businesses (Buhalis and Law, 2008). Easy access to internet and social media has changed the way information related to travel and leisure is shared. Social media provides a platform to tourists and travellers to share their travel experiences and emotions far more conveniently than that in the past (Jacobsen and Munar, 2012). The objective of this research is to evaluate impact of social and digital media on tourism destinations and role of information in improving the experience of consumer. Further, the study concentrates on role of tourism operators in educating consumers about destination engagement. According to various researchers, effect of social media is vital on the tourism industry as the web-based platform provides for real-time sharing of travel experiences, in addition to information available in guidebooks, news media and travel coordinators (Williams, Stewart and Larsen, 2011). Although a number of studies have been conducted to understand destination choice of tourists based on online information, there are still certain deficiencies related to impact of social media on travellers. So, the research objective is to establish significance of social media, especially social networks and blogs, in engaging consumers to tourist destinations ( Jennings, 2001). Advancement in technologies and increase in usage of internet has resulted in consideration of information search as a well-established segment of research. Moreover, various consumer and marketing studies reflect preference of individuals towards information search prior to any consumption decision (Gursoy and McCleary, 2004). Information related to a tourist destination emerges not only from experienced visitors, but

Review Paper Essay Example | Topics and Well Written Essays - 750 words - 1

Review Paper - Essay Example Based on image representation, the P’Zolo should have been comparable to a submarine sandwich, with a pizza innovation. Upon arrival, the P’Zolo was considerably different than what was advertised. It arrived in a cardboard box, which was saturated with grease to the degree that the drainage was visible on the bottom of the delivery box. Over-cooked until it was dark brown and maintaining several thick slits on the top, which was not advertised in promotional photographs, the product allowed for seepage of interior contents during the consumption process. Having been an aficionado of Pizza Hut for nearly a decade, with a preference for the company’s quality ingredients in its many pizza products, the reviewer was flabbergasted by what arrived in delivery. Upon close examination, the product was approximately between five and six inches long, in a rather misshapen, oblong pizza wrap that looked as though it had been assembled by a half-blind six year old in elementary art class. The P’Zolo maintains zero ability to meet the emotional satisfaction needs of the consumer with its gro ss promotional misrepresentation and should be immediately removed from the Pizza Hut menu for its bland and unfulfilling contents. After taking the first bite of the product, it became perfectly clear that the volume of stuffing inside the product failed to meet promotional expectations. Despite its larger-than-average size compared to competing frozen pizza wraps, the P’Zolo was outperformed by many low-cost competition commonly found in the local grocery store. In the first bite, the runny cheese began pouring down the reviewer’s arm, requiring a significant volume of clean-up during the consumption process. Production problems during the cooking process had caused the water content in the sauce to separate from the corn syrup, providing a complicated and disappointing eating experience. The entire product was consumed in five large mouthfuls, in a mad rush to